Dermalogica . A lesson on how NOT to treat Bloggers

Founder and owner of Dermalogica, Jane Wurwand’s message was clear at last night’s Bloggers Event: “Identify the pain in a business and you have the opportunity.” Well, I’m hearing you Ms Wurwand so here we go....Bloggers are people. Often people with a journalistic background and/or an inherent and detailed knowledge of the subject that they choose to write about. I say this, as often brands don