Romano Ricci of 'Juliette Has A Gun' launches 'Not A Perfume'.

There's a real old fashioned charm about Romano Ricci. 

The cool fedora tops off his hip French style, the laid back approach, the charm, the wit, the humour and the nonchalance.  This is a man who knows women and boy can he use it.  Layer on top of this, his passion and dedication to building an unconventional fragrance house, 'Juliette Has A Gun', that doesn't so much as rip up the rule