SWAROVSKI ELEMENTS launches the Jawaher Collection

Last week I attended an event hosted by SWAROVSKI ELEMENTS that was so gobsmackingly and surprisingly awesome and different that I felt it deserved a column.

An amassing crowd of journos, photographers and hangers-on waited in line to be let into what looked like an in-store event and then were ushered upstairs to the most drop dead glamorous Arabian adventure ever.  Think sultry Arabian music,