Marc Jacobs launches Eau So Fresh to coincide with LFW

London Fashion Week usually spawns gimmicks aplenty, not all of them relevant nor all that interesting. 
However, readers, those clever people at the Marc Jacobs fragrance division have done something that's sure to catch the jaded Londoner's eye and make them feel positively Spring like should they catch sight of one of the four taxis roaming the streets, especially decorated to celebrate the