Theo Paphitis launches Boux Avenue

Entrepreneur and businessman, Theo Paphitis, of La Senza and more commonly "Dragon's Den" fame, has launched his latest online and retail venture, Boux Avenue, which promises to be "an amazing lingerie and nightwear shopping experience for women who are are looking for something truly special." 
And launch it in spectacular style he did, at an A list party at London's Sketch restaurant with