Perfumer Daniela Andrier broke the mould when she created MMM's Untitled - Here was an intelligent fragrance to wake up the senses, smelling of clean fresh Swiss air with a slice of metallic tinge to ensure its appeal to men as well as women. When I first tried the fragrance at its UK launch, I described it as, “a breathe of expensive fresh air and a fashion lover's antidote to the flowery
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