Molton Brown's Perfume Releases - Great Strategy but Hollow Soul.

Hmm. Molton Brown's first perfume releases 'Navigations Through Scent' have me all in a quandary. On the one hand, these are exemplary, well-thought out and executed fragrances that have a global appeal with the sheer nature of their make-up and their theme while on the other hand, the whole launch strikes me as a pen & paper strategic manoeuvre by someone with little understanding of perfumery