Daks show innate British Charm for S/S'12

Nostalgia is a cosy comfort blanket currently used by brands as a sweetener for their inflated prices, an added-value extra to that initial retail therapy purchase buzz. That wool cashmere coat may be exquisitely cut but isn’t worth dishrags if you aren’t reminded of simpler, rose-tinted times, childhood trips, or long-lost relatives. Clothing as regression therapy for the soul maybe?New Head of

Daks incorporates Heritage with Contemporary Styling

Daks may seem like the epitome of English heritage brands, but the label now boasts a Milanese designer, in the shape of Filippo Scuffi, and Japanese owners. This hasn’t dented Daks’ innate Britishness in any way, and the womenswear shown as part of their Autumn/Winter catwalk presentation positively reeked of the Horse and Hound-reading, paddock-walking, debutante coming-out ball-attending