Ermenegildo Zegna Menswear S/S'12 review

The Italian fashion houses are putting rest of the industry to shame with their embracing of technology and social media.  Dolce have their screens projecting “tweets” from well-wishers to their audience; Gucci have their virtual front row; and Zegna are due to launch the world’s first 3-dimensional online shopping experience, featuring a digitised Milla Jovovich as your guide.




This may

Prada menswear A/W '11/12 - A Tale of Two Cities

Men’s fashion is a tale of two cites, with Milan traditionally seen as the younger, sexier sibling to Paris’ more cerebral older brother. However, a sea change is afoot, with even the most established Milanese names, such as Dolce & Gabbana for instance, presenting their own subversion of sartorial conventions.
The main catalyst is Miuccia Prada who, along with Raf Simons and Thom Browne (

Ermenegildo Zegna's A/W 11-12 "live D" experience.

Technology is advancing all the time, and Ermenegildo Zegna is the latest luxury brand to harness this technology and present their Autumn/Winter collection, for the first time, in what has been billed as a “live-D” experience. Basically, this involves live models walking through a green screen anti-room onto the catwalk where their images are projected above the audience against a backdrop