G-Star RAW Hosts Women's Night at Covent Garden Store (27th Oct).

G-Star first came to my attention when I was invited to the most amazing G-Star RAW party last season at One Mayfair, held to jointly celebrate their links with the art world (they actively sponsor and encourage new artists) and  the new 'face' of the brand, hot British actress Gemma Arterton.They impressed me then as they do now as there seems to be more substance to their brand and the

G Star's London RAW night hosted by Gemma Arterton

Proving that jeans brands do it better, G-Star have exemplified how to mix music, fashion, art and expression while, into the bargain, getting their brand name known around the world for being a young, hip, innovator that's nippng at the heels of other well known denim brands.

Last Thursday night, in London, saw a spectacular G Star multi-art event that juxtaposed London's architecture and